Blog – Page 23 – Seattle's Maple Leaf Locksmith LLC – (206)335-4559

Yelp is trying to scam me

6/20/13 Update: Yelp has filtered five out of six of my reviews.  Whether as a response to this posting or to increase pressure on me to pay advertising dollars or just coincidence, I leave you to decide.  Whatever the case, I am taking my advertising dollars and using them anywhere but yelp, where I have six reviews that are five stars each, all written by real people, and almost none of them visible.

 

Many people don’t know, but there have been a lot of bad reviews of yelp, the review site.  The reason?  Yelp has been accused of extorting money out of people to have their ads appear higher in yelp’s search results.  It has actually been shown that yelp will hide good reviews and promote bad reviews of people who don’t pay for yelp advertising.  As soon as they do start paying for yelp advertising, they promote good reviews and hide bad reviews, and don’t put competitor’s ads on your “page”.  Think about that for a second.

The reputation of a website that deals in reviews should be like that of a locksmith: you need to have trust in that company.  I lost my trust in yelp when I decided that today I would look into advertising on yelp but came to realize that yelp was actually hiding me in search results for locksmiths.  They have been asking me to start paying for advertising over the last few months and I suspect this is related.  Following is documentation featuring screen captures of yelp search results sorted in different ways.  I have five reviews that are each five stars, but when I sort locksmiths in North Seattle by “Highest Rated” I don’t even appear on the first page.  Who does appear?  A lot of locksmiths who only have one star reviews.

For the first picture, we have:This clearly shows that number 17 is “Bill’s Locksmith Service who only has 3.5 stars with three reviews.  I have 5 stars from five reviews.  Anybody who graduated from high school knows that I should be above Bill.  I have better ratings and more ratings.

Second, we have this picture which shows the top results for North Seattle and my neighborhood.  As you can see, when listed by “Highest Rated” Maple Leaf Locksmith LLC does not show up.  24 Hour Locksmith does, even though they only have 1 star out of 4 reviews.  That means every single reviewer left them 1 star.  That means that Yelp is probably trying to pressure me to buy advertising, so that I might be reinstated to my rightful place in the search results.  Search results that you rightfully assume are unbiased.

Third is this picture showing where I actually show up.  “Shay” is the woman who is representing yelp and asking me to pay for advertising with them.  I have notified her numerous times of fallacious listings in the locksmith category of yelp as well, yet here they all still are, coming in above me with one star reviews when the results are specifically sorted by average stars per review.

yelp has built a very good database of businesses built for free by people like you and me.  They are using data we edited and collected to make money.  They need to make sure that this data is presented  is used to going to yelp and using it.  I have been using yelp for restaurant reviews as well as everything else under the sun for years, but now that I know their business practices I am reluctant to believe what I read on yelp.  I think I am going to try using Google Local instead.  I emailed yelp to let them know that they would receive no advertising money until they changed how search results are displayed.  If I have five stars, I want my business listed above somebody with four stars and it better be listed above a business with only one star.  My email to Shay@yelp.com follows:

Shay, this is Bjorn the locksmith with Maple Leaf Locksmith LLC in Seattle.  I looked at the advertising prices today and was impressed enough that I set up an advertising campaign but then when I went to preview the ad, my business didn’t even show up in the locksmith listings.  I have five reviews and they are all five stars so I expect when I sort businesses by how well they are rated, my business will come in above a locksmith business that only has one star.
This is unfortunately not the case.  I have attached a screenshot of the results I see when searching Seattle for a locksmith.  I don’t even come up on the list.  I have to zoom in to my own neighborhood before i come up, and my business is underneath businesses with only one star reviews.  If yelp wants my money they had better fix this issue because I am not about to pay a lot of money for ads if your service isn’t going to even put me in search results.  I have five reviews that are each five stars.  I should be very high on the list of locksmiths when the list is sorted by rating.

The second picture I have attached is a list of locksmiths in the Green Lake area.  There are only two legit locksmiths here.  I have the results sorted by “most highly rated”.  I am rated more highly than all but two locksmiths in the area, yet I come in as number 8.  Why is that?

If yelp wants their website to continue being useful, yelp will sort results correctly.  I get the impression that yelp is making me appear lower in search results because they are hoping that I will pay for ads.  If I feel this kind of pressure I will just take my business to Angie’s List and google.

I will close by saying that I would be happy to enter an advertising agreement with yelp but only on the condition that my business appears where it should when locksmiths are sorted by “highest rated”.  I have worked hard for these ratings and I feel cheated to not see my business ranked third where it belongs in the ratings.  I look forward to hearing back from Yelp about this serious matter and seeing it rectified.

Sincerely,

Bjorn Madsen

An additional letter to yelp:

Now I notice that yelp has filtered five out of the six reviews that I had.  These were all written by real people who are customers.  I feel strongly that yelp is attempting to extort money out of me for advertising and is punishing me for not buying in.  I will not pay yelp for advertising after witnessing this.  I will take my advertising dollars to the local newspaper and other forms of media instead.  I will also no longer ask people to leave me reviews on yelp.  If yelp continues this sort of thing they will find more and more people will start using google maps instead and yelp will fade into obscurity, just like citysearch did five years before.

-Bjorn Madsen

 

Following is an interesting parable about a customer dealing with yelp extortion from the other side.  He pulled his bad review from a business’s page because he felt bad for the business, and how they were being extorted.  As soon as his review was removed, the ranking shot up three points!

katzgrau

I’ve seen this happen first-hand. I once submitted a 2 star review due to awful service at a business in town. It happened to be the first review.

A year later, the business owner called me, begging me to take down my review. It turns out they had gotten their act together, and had *22* 4/5 and 5/5 star reviews on Yelp after mine. However, Yelp’s “filtering” algorithm only took my review into account, so it showed a 2/5 star rating for the business and hid the other 22 reviews from site (you would have to click a link to see “more reviews”).

The business owner told me Yelp would “unlock” the hidden reviews if he advertised with them.

I realized how damaging this could be to businesses and decided to take down my review. His rating shot to 4.5/5. If Yelp hadn’t so clearly been trying to extort cash from small businesses, I would have left my review up, and told the owner to deal with it.”

and this

  • http://www.facebook.com/profile.php?id=1355777992 No Victim

    In regards to their filter I would like to share my experience. Initiallly, I, like many of my colleagues, had no presence on Yelp. Suddenly, an equivocal review oddly appeared on their site which seemed somehow……….fake. Next, after a series of unsuccesful phone solicitations for advertising I noticed a couple negative reviews, interestingly written by reviewers without an established record of having previously reviewed and without any significant connections/communications on their site. One of them was the one and only review ever written by that person. It is the conjecture of many that the Yelp filter removes reviews as potentially fake which lack those characterisitics however, in my case, they were made prominent. We then tested the filter by asking known highly satisfied customers who had reviewed us about their experience and every single one of those reviews was filtered! These were filtered even when the reviewers were established Yelpers who had written many other reviews and made other connections. When I surveyed other businesses in my area who had advertised, their positive reviews were NOT filtered in this way. Positive reviews, even when written by first timers were prominently displayed. NOt surprisingly, all of these businesses ultimately grew dissatisfied with Yelp. They all complained they were overpaying for advertising which failed to yield expected results and were way overpaying for page views. In summary: Yelp is an extortion fraud and a seriously flawed business which fails to deliver on its advertising promises.

So yelp, what will it be?  Are you going to fix your bs search engine or am I going to advertise with the newspaper instead?

Multiple Layers of Security

Read this post and it will save you a service call from a locksmith.  Consult yourself for the best way to improve security in your home or office.  I sell locks to increase your security, but I will level with you: they are not the whole part of the story.  Criminals and most people in general are like water: they typically take the path of least resistance.  If you have an amazing $400 Mul-T-Lock deadbolt, they will go through the window.  They may also go around the house and kick the basement door in.  They won’t stand around picking your locks.

Therefore, when budgeting for a security increase, look at the whole picture.  Do you have a balcony with an open door or window near a tree?  Do you have large windows near your door that criminals could simply walk through?  Are your doors hollow-core, thin, and lightweight?

There is a saying that locks only keep honest people out.  I would like to amend it by also saying they keep lazy criminals out.  You can work to keep slightly less lazy criminals out of your house by making sure you have a good door, and a good door frame, for your lock(s) to work in concert with.

If you have windows in or near your door that allow a criminal to reach the thumbturn of your deadbolt, you should consider buying a double-sided deadbolt or get rid of the windows.

If you are concerned about people kicking your door down, consider getting a metal or heavy wooden door that opens out with concealed hinges.  To prevent bumpkeying or bumping your locks, consider hiring a locksmith to add heavy-duty springs to your locks.  Ensure that your doors are well-lit and that all doors have the same level of security.  It does little good to install expensive security if your neglected basement door is hollow-core and has a cheap “defiant” lock from home depot on it, and is in a dark stairway.  This is ideal for thieves to pry open without direct line of sight from neighbouring houses.

A final warning concerning overall security of your home: where are your keys?  Criminals know where people usually hide their keys and will check flower pots and door mats near the door.  They will also obtain keys from lowlives that work in concert with them, perhaps changing your carpet or installing a new garage door opener.  If you gave them a key, consider that key in the hands of the public.  To prevent them coming back with that key, whenever I rekey somebody’s house i recommend that they leave one doorknob in the back of the house keyed differently than the rest of the house.  Then, if you leave the deadbolt unengaged, workers can enter using the doorknob at pre-arranged times.  When they are done, simply use the deadbolt.  They or their friend cannot get in by simply unlocking the doorknob.  They will have to either kick in the door (difficult with a well-installed deadbolt with long screws reaching the stud in the wall), pick the lock (most criminals are not this savvy) or bump the lock.

Another possibility for this scenario is to have one lock be an LFIC lock, which means that you can easily change out the cylinder to allow temporary access with a different key.  When you want to disallow access with that guest key, change back to your home cylinder.

We can discuss these possibilities over the phone at no charge.  Or, if I have piqued your interest we can do a walkthrough of your home and discuss the best way to increase your security and therefore your peace of mind.

Cars are inherently insecure

Anybody can open a car in under a minute if they have a few tools and practice.  It will usually set off a car alarm.  However, criminals who are really smart or have really smart bosses can also quickly and easily unlock your car and disable the car alarm.  If your car uses the keeloq or pkes systems, someone can copy your wireless transponder signature and unlock your car remotely just like you do.

You’ve already heard it but it bears repeating: don’t leave valuables in your car!  Especially not in view of windows.  It would be terrible if somebody smashed your window with a concrete block to steal $5 to fund their drug habit.  You have to pay hundreds of dollars to fix it, and you will NEVER get all the broken glass out of your car!

Why would I link the papers above?  A lot of the locksmithing and security world practices “security through obscurity”.  They like to put their heads in the sand and hope that criminals don’t learn their tricks, but with the internet criminals will find out and they will do it really fast.  Therefore, vulnerabilities must be published and talked about in order to allow people who own property protected by vulnerable security to fix it, and also maybe to shame manufacturers using shoddy security models to update them.

Thieves have somehow hacked wireless car entry

We all knew it was only a matter of time before software hackers eventually turned to the comparatively low-hanging fruit of automotive security.  The people who are consistently hacking ssl have turned their sights on the radio signals that allow one to open a car, and they have succeeded according to film footage in this article.

In the footage, people walk up with some kind of wireless key fob and open every vehicle of certain makes they point it at and steal lots of stuff without setting off any car alarm.  Car manufacturers appear to be stumped, as do security experts.  If there is a way to do this, the criminals that developed it aren’t sharing and they didn’t get it from some place like hackaday where exploits are discussed.

This is hard because the wireless key fobs use rolling codes to unlock the door which means that the thieves must circumvent the rolling codes or they must somehow record all of them.  You cannot brute force these because I believe the rolling code cars will stop listening if you do.

The current thought on how this is accomplished is either a taser or a bug zapper or something putting out a big spike of electricity to act on the solenoid in the car’s door that operates the lock.  Time will tell.  Until then, don’t leave anything valuable in your car!

My car door’s lock spins around freely with the key in it! What do I do?

I have seen this happen numerous times.  The solution is always that the linkage has come out of the back of the lock cylinder.  The idea is that when you turn the key, it moves a long wire inside the door and this is connected to the unlock sensor.  If the wire falls out, somebody or something has to put it back in (duh duh duh DUH!)

A warning: If you try to put it back in, you will possibly scratch or crack the plastic panel of your door.  Most cars require that you unscrew lots of screws and then pry off the plastic to get inside the door.  Then there is the possibility of deploying an airbag in the door.  Taking a door off can be a minefield.  You can get a plastic tool from auto part stores for (more) safely removing plastic parts, and if you don’t do anything stupid you probably won’t trigger the airbag.

Once you have the plastic off, just look at the back of the lock.  If there is plastic in the way, it is easy to peel back.  It is glued down and if you are careful about how you peel it up  you can put it back the same way with no tears.  I hope you have the window rolled up!  The lock is probably to the side of the window anyway.  If you have a problem rolling your window up, while you have the panel off you could replace the motor for your window.  Back to the lock.  If the linkage has fallen out, look at the back of the lock and see the connector that hopefully is on the back.  Then look around below the lock for a loose wire that seems out of place.  If you find one, does it connect back to the lock in some obvious way?  Don’t just stick it back on there or it might just fall out again.

I recommend using some 200 mph tape, known to residents of the lower 48 as “duct tape”.  It won’t degrade with hot and cold weather cycles like other fixes I have seen (rubber bands?  Please!)

Of course, check to see if it works once you have reconnected it.  Usually this entails sticking a wire into a plastic wire holder and then wiring it in there or taping it in.  Then stick your key in and turn.  You should be rewarded with the sound of your lock(s) unlocking, assuming your battery is good and you have that type of car.  Otherwise, your reward may take some different but familiar form like the normal sound of your car unlocking.  Whatever.  If it works, it is time to reattach the plastic fabric that is used to keep the inside of your door moisture free.  Make sure that there are no tears.  If there are, you are going to want to tape those shut.  Make sure you don’t leave any tools in there.  Make sure that everything works right including the windows, and that your door will shut and open properly.

Now it is time to reattach the plastic cover for the door again.  You will probably have to reattach some electric connections if you have electric locks and windows, maybe some speaker wires.  Then snap it back on without cracking brittle plastic snap connectors.  The Russians I bought my car from snapped off at least one connector for every plastic part of my car I think, and also some metal ones!

That said, you don’t need every plastic connector.  The screws will hold the door on well enough.  You can probably buy some of these plastic snap connectors from an auto parts store or fleabay.  I never bothered to repair these and just live with the car I bought from the Russians, who wired the plastic panels back on when they broke all the tabs off.

I am not sure how they did it either because it is actually really hard to cut the wires.
They must have wired the dash panel on from the firewall or something because I can barely pry the panel back enough just to nip the wires off!  Russian ingenuity, I will never know.  They beat us to space somehow, no doubt using similar technologies.

Make your locks pick/bump-resistant

I just bought a big packet of spool drivers which are useful for enhancing the security of locks.  Most locksmiths don’t want to deal with pcking these because picking them is hard , so they drill them, but I am loathe to drill a lock without necessity.  I bought a packet of spool drivers for practice and to put in my own locks.  I can put them in your locks just as easily.  Why not have your locks rekeyed and, for a very nominal fee, have one spool driver added?

The spool driver doesn’t make your lock pick or bumpkey-proof, but it will make it harder to use these techniques on your lock.  It will buy time, something that a potential intruder doesn’t usually have.  They want in your house fast so nobody sees them.  They don’t want to stand around picking your lock for 15 minutes while people drive by and the neighbor’s dog barks at them while being walked.  They don’t want to stand around hammering a bumpkey for ten minutes at 1 in the morning, because people will notice.  That is the difference this one little pin makes: where a lock would only take 1 minute to pick, a spool driver increases that time three to five-fold.

So have your lock serviced.  I will replace a few of the drivers in your lock with spool drivers, replace the springs, and change the bottom pins to pair with different keys all in one for nearly the cost of simply changing the bottom pins, or rekeying.  It will add years of life to your lock as well as add layers of security to it.

People are shoving detritus in your locks! What to do…..

Yesterday I responded to an emergency lockout at a restaurant.  Presumably a disgruntled former employee had shoved pieces of wood into the keyway of both locks allowing entrance to the restaurant, and the morning crew had unknowingly stuck their keys in to open the restaurant only to shove the alien materials farther into the lock.

I was able to remove these unwanted items from the lock quickly using special tools called key extractors, but most people would be hard-pressed to do this without owning the same tools and knowledge of how to use them.  The way around this problem?  Keyless entry!

Keyless entry is the most exciting possibility for restaurant and other business owners.  Why?  Because it allows you to give each employee a code to type in to enter the building.  On some models, you can see an access log and align it with other data, such as when the safe was stolen or when the business was ransacked/defaced.  On the same models and cheaper models, you can delete the entrance code when an employee becomes a former employee.  This means that you can control access to your business without having to pay me to rekey it every time somebody with a key is terminated.  And I do mean that you can control access.  The instructions that come with keyless entry locks are usually about three pages and are understandable by mortals without a background in locksmithing.

Finally, you may say to yourself, “Yes, yes, this sounds all fine and dandy, but what if somebody just takes a baseball bat to this lock and beats it to a pulp?”  To which I answer, your business is probably located somewhere with night security or at least people within earshot.  In the big city, people can’t go around beating on doors or sawing through them with reciprocating saws without attracting attention.  Furthermore, they could use these tools now against your business.  For that matter, they could take a jackhammer and go through your ceiling.  What keyless entry does provide is a great way to control entry access to your business with the ability to immediately adjust it for free, without the restriction of keyways that can be filled with bark or even worse, glue.

Give me a call and we’ll talk about the costs and timeframe of getting one of these on your door.