Author: Bjørn Madsen

  • Why can’t you just replace it?

    This is a custom door prep that will only work for a Kwikset doorknob. Also lazy painters made it so that you have to screw the lock in exactly where it was to cover up unpainted areas. Hopefully that position is the correct one for ideal functioning of the lock!

    When people call me about replacing a lock, inevitably we start talking prices. One of the variables I spend more time explaining is whether or not the door is prepped correctly. If a door is prepped for a modern tubular lock it must have a 2 and 1/8″ cross bore and a 1/8″ side bore.

    In the old days people didn’t have access to inexpensive electric drills or were too cheap to buy the correct auger bit to drill 2 and 1/8″ holes. They reasoned, why don’t I use the 1/4″ bit I have and only drill out those holes that are strictly necessary? Sometimes they didn’t even drill holes, sometimes they chiseled the hole. The lock they bought at Home Depot requires a nice round 2 and 1/8″ hole though and that means I have to drill the hole.

    That requires equipment, it makes a mess and it takes time. That’s why I charge $10-55 labor to install a replacement lock in labor alone. $10 is the cost if I can install the lock without modifying the door at all. This is a low price because you could do it yourself with only a hand screwdriver and 5 or 10 minutes.

    You could also do the work if you buy a jig from the big box store and some hole saws. Measure twice and cut once though, the guy who installed the last one might not have centered the side bore on the cross bore. Don’t mess up your door by drilling in the wrong spot.

  • The Problem with Consumer Grade Security Cameras

    My humble blog has become a security resource for DIY-minded folks so I thought it might be helpful to let those of you interested in security cameras avoid the same pitfalls that I have with inferior products. Short version: beware of cameras that don’t let you automatically save all footage locally to a computer and make you download an app to a phone.

    Through a mixture of curiosity and being asked to do so by customers I’ve been knee-deep a few times with different surveillance hardware and software. Once, a national service provider assured me that he could tell me how to replace some security cameras in a national chain restaurant so I learned all about how to hook up sdi cables from cameras to dvr’s. I’ve also purchased several cameras for my own surveillance needs. None of the consumer grade cameras have really passed muster for me.

    Arlo Pro 2

    Advantages

    • No cables required, clever motion detection enables batteries to last for months between charges.
    • Cloud storage prevents people breaking in from stealing the evidence*(Cloud storage is not offered for free for newer versions of the Arlo camera which is the main selling point in my opinion)
    • Inexpensive*(If the batteries kept working for ~ten years this system would be inexpensive)
    • Easy to set up*(Also see related disadvantage)

    Disadvantages

    • Batteries don’t last as long as I expected
    • When you set it up, if you don’t turn off cellular service on your phone you probably won’t be able to get the base station connected to the internet. It took me a few tries before I thought of doing this. It wasn’t suggested by the Arlo app either.
    • You can’t actually view or save the footage to local storage. I wish that somebody would reverse engineer the Arlo camera to record over a network connection to a hard disk. This is a huge drawback for most consumer grade camera systems, many of them come with required phone apps. Who knows how diligent the manufacturer was in designing this app with your phone’s security in mind? Will they patch this app over the next five years?

    First up is the Arlo Pro 2 camera and basestation system. I purchased a five camera set from Netgear/Arlo about three years ago. Now I have a deep-seated fear of hardware reliant on batteries, but I ignored this fear because I’m living in a rented space whose landlord is particularly adamant about me not altering anything like drilling or nailing holes in the wall. I bought into the Arlo Pro 2 ecosystem precisely because it doesn’t require cables or screws to work.

    Unfortunately my fears were well-founded. Out of the five cameras that I have, only one battery still works. One of the batteries died pretty early on and I went through some kind of warranty process but never got around to getting a replacement battery. I’m just too busy unlocking doors and installing locks. After discovering several more batteries are not charging today, I am weighing my options.

    Re-evaluating Netgear’s Arlo cameras shows that things have actually gotten worse for the consumer. When I got my Arlo Pro 2 cameras one of the selling points was cloud storage for 7 days for free. This has not been continued for the Arlo Pro 3. Now you get a free trial of a subscription cloud storage service that is quite expensive to maintain when the trial expires. The cameras cost nearly $200 a piece, and who’s to say that the batteries in those won’t die prematurely? I believe that only lasting two-three years is unacceptable for this $400 product.

    This leads me back to the Arlo Pro 2. There are two options to keep using these which still offer free cloud storage. I can buy new batteries but those are $50 each and as I have already seen will not last more than a few years. At $50 each I am approaching the cost of a new surveillance system from a competing company that doesn’t have lame batteries. I can buy Netgear Arlo solar panels for $80 but I’ve read that those don’t work very well either with people having to replace them every six months or so or clean corrosion off of the connectors to keep them working. I can buy knock-off batteries off of amazon but there are a lot of horror stories about cheap electronics on amazon catching on fire. I’m trying to protect my rented property, not burn it down!

    Another option is to connect usb cables to these Arlo devices and supply them with AC power. If I do that though all of the benefits of the Arlo cameras are lost. I can get better cameras for the money if I’m willing to run cables.

    Along with concerns about flushing money there is also the concern of hazardous waste. I don’t want to buy a product that will be going into a landfill, especially if it has circuitboards full of rare earth metals. It seems irresponsible of manufacturers to produce something like this just it is irresponsible of consumers to support it.

    Two other cameras I have purchased over the years I tried because I got a “good deal” at a tradeshow. Abus is a fantastic manufacturer of locks but unfortunately it seems their dive into the surveillance market was a bellyflop in my experience.

    The first camera I got from Abus worked, but then somebody was able to remotely access it and take control of it. This is concerning when the camera is in your bedroom. I remember watching it spin away from the window I had it pointed at and turn to me lying in bed. Fortunately I was awake to see this and who knows how long this person had access to it before I became aware of this. I did some research on this problem which is not unknown to the internet. Apparently Chinese manufacturers hardcode passwords into the firmware of cheap internet connected hardware such as these and once somebody reverse engineers the device, or more likely somebody with access to the original sourcecode decides to exploit it, all of these cameras are then ripe for abusing.

    The second camera I got from Abus was several hundred dollars and meant for use outdoors. I mounted it fifteen feet up on a commercial building to monitor a business venture my parents had. Somebody was stealing my mother’s flower pots of all things! It would have been great to get a license plate, though the police of course would do nothing about stolen flowers. This camera just stopped working after six months. Cheap hardware, it was a waste of money for me, and a waste of time for the no doubt exploited workforce in China who made it, and a waste of precious materials our children’s children may have trouble finding in any abundance.

    What am I considering going with after all of these failures? Tyco makes a product called the Illustra that is high quality but it looks like that also works with a subscription cloud storage service. I am probably going to buy a DVR with POE (power over ethernet) that works with eight cameras. I’ll just route the wires over the walls in as unobtrusive a way as possible.

    LaView seems to be making inexpensive cameras that last and I can access recordings on a filesystem with my computer and automatically upload the recordings to mega.co.nz for free, or to a dynamic ip address that is offsite. Lifetime tech support!

  • Measuring interior air quality

    Recent events on the west coast have left us with air that is so dirty as to be considered unhealthy. It is recommended that people at this time stay inside to avoid breathing this dirty air which is dirtier even than the most filthy air in the industrial cities of China. This makes you wonder how much safer it is inside than out. The air that you breathe is coming through the walls and windows of your house that aren’t perfectly sealed. If it wasn’t it stands to reason you might die of CO2 poisoning after a time of not opening your door or window. This is actually possible with modern manufactured homes that are made to more exacting specs, or so I’ve heard.

    I coincidentally was reading about the dangers of particulates in the air we breathe several weeks before the fires of the West Coast destroyed everything and decided to buy some sensors to attach to my old fleet of raspberry pi’s that were languishing in a box. The sensor can be purchased from here. It has a little tiny impeller fan that drags air through it and fires a laser through this air to measure particulates. Essentially, “the SDS011 using principle of laser scattering, can get the particle concentration between 0.3 to 10μm in the air“.

    A great primer on the use of the SDS011 sensor and how to use it with a raspberry pi is found here. Unfortunately I wasn’t able to get the software from that writeup working so I found a different github account and used their software and got working results.

    The results can be saved in a database or csv format. Here is an example from my kitchen:

    ‘2020-09-12 15:24:12.303115’, ‘11.9’, ‘18.5’, ‘18054’]
    [‘2020-09-12 15:29:12.718003’, ‘27.3’, ‘44.6’, ‘18054’]
    [‘2020-09-12 15:34:13.122560’, ‘27.1’, ‘44.7’, ‘18054’]
    [‘2020-09-12 15:39:13.534483’, ‘29.8’, ‘46.2’, ‘18054’]
    [‘2020-09-12 15:44:13.932565’, ‘34.3’, ‘54.3’, ‘18054’]
    [‘2020-09-12 15:49:14.345529’, ‘33.7’, ‘54.2’, ‘18054’]
    [‘2020-09-12 15:54:14.779727’, ‘34.6’, ‘54.6’, ‘18054’]
    [‘2020-09-12 15:59:15.213513’, ‘36.0’, ‘60.4’, ‘18054’]
    [‘2020-09-12 16:04:15.638646’, ‘41.6’, ‘69.0’, ‘18054’]
    [‘2020-09-12 16:09:16.063939’, ‘40.2’, ‘75.1’, ‘18054’]
    [‘2020-09-12 16:14:16.481698’, ‘45.3’, ‘88.6’, ‘18054’]

    First is a timestamp, then the aqi measurement of 2.5 micron (pm2.5) followed by 10 micron and then the device id. It is measured every five minutes.

    It is pretty easy to install the software to get this to work. You need to be able to ssh into your pi. Then install git, python3, and python3-pip. Then type

    git clone https://github.com/menschel/sds011.git

    cd sds011

    pip3 install .

    At this point you will have the program installed. Next you have to change directory to ./sds011/sds011/examples/ and edit sds011_console_test.py. I like nano. You have to delete the # in front of the information about five minutes. Here’s my working python file:

    from sds011 import SDS011

    port = “/dev/ttyUSB0”

    sds = SDS011(port=port,use_database=False)
    sds.set_working_period(rate=5)#one measurment every 5 minutes offers decent granularity and at least a few years of lifetime to the sensor
    print(sds)
    import csv
    try:
    with open(“measurments.csv”,”w”) as csvfile:
    log = csv.writer(csvfile, delimiter=” “,quotechar=”|”, quoting=csv.QUOTE_MINIMAL)
    logcols = [“timestamp”,”pm2.5″,”pm10″,”devid”]
    log.writerow(logcols)
    while True:
    meas = sds.read_measurement()
    vals = [str(meas.get(k)) for k in logcols]
    log.writerow(vals)
    print(vals)

    except KeyboardInterrupt:
    #sds.sleep()
    sds.del()

    To see if it works, type:

    python3 sds011_console_test.py

    If it is working, you will see this:

    SDS011 Device ID: 4686
    Firmware Date: 2018-11-16
    SleepWorkState: sleep
    DataReportingMode active

    Unfortunately only one of the three sensors I got actually worked correctly. I’ve verified this by plugging all three into the same raspberry pi I got a sensor working on. One of the sensors displays DataReportingMode as query instead of active:

    SDS011 Device ID: B118
    Firmware Date: 2018-11-16
    SleepWorkState: work
    DataReportingMode query

    Apparently one can change the reporting mode if they know how to program, it is set by default to report in active mode from the factory though and I don’t think I changed it since I don’t know how. The other sensor exhibits a different error. After running the same program on a different sensor, I get the following traceback:

    Traceback (most recent call last):
    File “sds011_console_test.py”, line 5, in
    sds = SDS011(port=port)
    File “/home/pi/.local/lib/python3.7/site-packages/sds011/sds011.py”, line 130, in init
    self.probe()
    File “/home/pi/.local/lib/python3.7/site-packages/sds011/sds011.py”, line 138, in probe
    fwdata = self.get_firmware_version()
    File “/home/pi/.local/lib/python3.7/site-packages/sds011/sds011.py”, line 223, in get_firmware_version
    return self.request(cmd)
    File “/home/pi/.local/lib/python3.7/site-packages/sds011/sds011.py”, line 228, in request
    resp = self.rx_cmd_resp_queue.get(timeout=10)
    File “/usr/lib/python3.7/queue.py”, line 178, in get
    raise Empty
    _queue.Empty

    The author of the python program I’m using suggested that the raspberry pi3 is at fault, he stopped buying them after raspberry pi 2 because of some technical issues:

    Long story short, uart0 is corrupted on PI3 or PI4
    if you don’t disable the adaptive CPU frequency scaler. I stopped
    purchasing PIs after they screwed this up on the PI3.
    On USB everything should work.

    >  it never leaves query state
    Check if the sensor spins the fan. If that’s the case you have a
    communication error on the RX side, e.g. rx_handler() does not receive a
    valid frame.

    Unless you actively set it to query mode
    by calling set_data_reporting(modesel=”query”)
    It should not change the data reporting mode to query.

    Cheers,
    Patrick

  • The Danger of Misunderstanding Masterkey systems

    Masterkey systems are popular for buildings with several different units. They are useful to a building owner because they allow quick access to all rooms with one master key, but every tenant can have an individual key that doesn’t work on any of their neighbors’ locks. In other words, the master key is very convenient for the owner. It is also convenient for the fire department in an emergency. They don’t need to try fifty keys on a keyring to open a door, just one master key will suffice.

    A masterkey system is essentially a matrix of keys that are compatible with the master key but also guaranteed not to accidentally work in more than one unit. Many building managers don’t use a master key system and sometimes a resident accidentally discovers that their key works in their neighbor’s lock. This is called accidental cross keying and is exactly what a master key system is designed to prevent.

    Today I was called out to a building in Seattle to rekey a lock to the manager’s master key and a key of her choice. I assumed that this key was part of a master key system that she had established. My heart sank when she gave me an old worn key off a keyring of numbered keys. She was recycling keys from her master key system. That is to say that some tenant from five or ten years ago had the same exact key in the same exact building.

    Interestingly this key was not even compatible with her master key. To be compatible, the depths of a key must be cut to either the same depth or to a depth that differs by at least thirty thousandths of an inch for each chamber. The key she gave me was only a difference of fifteen thousandths of an inch, meaning that the lock would probably jam up and somebody would get locked out if I rekeyed it to work with both keys.

    The locksmith preceding me took a different approach to rekeying this lock to work with a key incompatible with the master key. Their solution was to not use two out of the five chambers and to use bottom pins as top pins so that pinning could be off by as much as .075 inches and still work with both keys. This is not very secure; it means that a fairly large number of random Schlage keys would work in this lock facing a busy street near the Burke Gilman bicycle trail, a major artery for lots of creeps prowling around. Maybe 30% of the shlage keys out therewould have worked in this lock with only three chambers and six shear lines with a bogus top pin. All of these mistakes also make it more likely that somebody could pick this lock.

    This situation was kind of bad all around for the last tenants. Who knows how many decades’ worth of people had lived in this building using the same key? I guarantee at least a few other tenants in this building could open this lock with their key, given the missing chambers and sloppy masterkeying seen in this lock. Then we have to consider keys around the property left under rocks or in bushes either accidentally or deliberately by previous tenants. A bored junkie could have a profitable afternoon by spending half an hour looking in the bushes by the front gate of an apartment building!

    Once I dropped a masterkey into a large juniper bush in front of just such a gate. When I searched the juniper I was surprised to find not only the master key I’d dropped but two additional master keys along with several tenant keys from the past. Maybe I could’ve found more but I was searching very carefully because of the many used needles found in such places on Capitol Hill in Seattle.

    This brings me to the final problem with the master key system I encountered. The point of giving people new keys is so that the old key won’t work. If somebody leaves the old key under a rock next to the building and a junkie finds it and needs a hit, they will try that key in every single door. They don’t care that it used to work in unit seven or unit three fifteen years ago. When the door opens, they will steal stuff. If the tenant finds out that the masterkey system is stale and keys were reused I believe they could sue the building owner, and just imagine the liability if somebody got hurt by the hypothetical junkie!

    It was a little difficult for me to wrap my head around why this person was having me re-use a key from their small masterkey system to begin with. She didn’t have more than one key so she wasn’t saving any money on existing keys. I think she may have believed that only the keys she had could work with her master key, though in fact they wouldn’t work well at all. A system for Schlage SC1 such as she had should have hundreds of possible change keys, not just the ten she had on a keyring.

    The short version of this meandering screed is this: Proper use of a master key system involves using new keys every time a tenant moves in or out. In order for the master key system to fulfill its promise of no cross-keying, you must hire a reputable locksmith because all chambers must be used and bottom pins must not be used as top pins. Dopey locksmiths know that the owner won’t see that they left chambers empty and so they will get away with it.

  • A comparison of physical security with electronic deadbolts

    There is a lot of information on the internet about comparisons between electronic deadbolts with regard to ease of programming, looks, and wireless features. I haven’t seen a lot of information about the actual physical security of these locks anywhere though. I am going to conduct a test of popular electronic deadbolts as soon as I find a building that will be torn down so that I can install these deadbolts and actually kick the doors in myself, but until then I thought a comparison between the bolts and strike plates would be in order.

    strike plate thickness comparison

    I installed a couple of the Yale electronic deadbolts a few days ago and was struck by how small the strike plate is. Kwikset isn’t much better either. The strike plates are smaller than most manufacturer’s strike plates. The standard size I encounter most is 1.25×2.75″. This is the size that commercial doorframes are prepped for. Schlage makes them this size. When replacing larger strike plates these don’t fit the mortise. The smaller strike plate looks terrible in a wooden doorframe with wood exposed around the small strike. The small strike wouldn’t even be installable in a commercial metal door frame.

    Strike plate and screw comparison

    The screws that come with the Schlage strike come in two sizes. The really long thick screws and the really thick strike plate go under the thinner strike plate which is decorative. Two small screws hold the decorative strike plate over the more secure strikeplate.

    The screws that come with the Yale strikeplate are long but much thinner. The screws that come with the Kwikset are even shorter. The Schlage electronic deadbolts which all come with this package of decorative strike and thicker more secure strike with long thick screws win hands down over the competition when it comes to strikes and screws.

    Next comes the boltlatch; the bolt that, when extended, keeps the door secured. The Yale bolt seems a little on the thin and cheaply made side. I suspect this bolt will be the easiest to defeat when kicking a door in but this is just a hunch until I actually conduct a test with repeatability. The Kwikset boltlatch is fairly unimpressive but due to it being used on a lot of lower income properties subject to more crime I have seen the results of their being forced and they stand up to a surprising amount of abuse.

    comparison of deadbolt boltlatches

    Schlage B500 boltlatches are quite resilient though they will be defeated if the gap between the door and frame is large and the door is kicked hard enough of course. The bolt itself is a larger piece of metal than the Yale and Kwikset bolts.

    Schlage electronic locks don’t come with B600 series boltlatches but they are compatible with Schlage electronic locks, though the tailpiece on newer Schlage models have to be modified or replaced (more on that later). The B600 bolt is leagues ahead of the competition. If you want a secure electronic deadbolt you can’t do better than a Schlage Encode or Connect with a B600 bolt. The bolt is probably 50% thicker. If you feel it in your hand you will note it is better constructed when compared to the other two.

    Another component to be considered is the lock cylinder itself. The Kwikset smartkey cylinder is admittedly very difficult to pick. There is a trick I won’t reveal here that makes many of these pretty easy to remove from the door and put back on without any visible damage. These lock cylinders are also fairly vulnerable to tryout keys. I think you only need 200 keys cut in specific half-depths to open all Kwikset smartkey locks. What it does have that is great is a sidebar and that makes it fairly hard to drill out.

    The Yale has a regular Kwikset cylinder without any bells or whistles. It’s pretty trivial to pick these, though criminals don’t tend to pick residential locks around Seattle very often. The danger with the Yale and the Kwikset is that entry could be obtained without any obvious sign, making insurance difficult to collect if anything was stolen.

    The Schlage has a fairly unexciting lock cylinder. It is a five pin lock cylinder with some security pins and some hardened steel inserts. It isn’t difficult to drill it out, much easier than the Kwikset if you want to know the truth. What sets it apart is that the lock cylinder that comes with Schlage electronic locks comes in a standard form factor called a 99 type key in knob cylinder. While not exactly standard, it means that with a little work the lock cylinder in these can be replaced with one from any manufacturer. This means that the Schlage electronic locks can be upgraded to a very secure cylinder that can’t be picked or drilled very easily at all. I have installed Medeco, Multilock, Primus, CX5 and Protec2 cylinders in these locks. The only thing necessary to get them to work right is to either replace the bolt with either a B500 or B600 bolt, or to grind the tailpiece of the cylinder so that it will work with the special bolt that comes with the lock.

    So if you are concerned about somebody kicking your door in, remember these differences when you are shopping for one of these deadbolts. The reasons listed are why I recommend people buy Schlage electronic deadbolts.

  • When a lock is too cheap to lock up anything with

    Yesterday I was called out to rekey some locks at a mental health service provider. If locks are in good shape this is a slam dunk and four locks would take me twenty minutes. The locks at this location were not in working order. They were very cheap and not fit for use after only a year. I save used locks to give to the poor but these I pitched directly in the metal recycling bin. I replaced them with generic import locks but of reasonable quality.

    The locks I encountered were generic grade 3 locks sold under the brandname Maxtech. These locks have their place. They are useful for low traffic and low security like a storage locker for old paint buckets or an interior door that is only accessed once a month. I cannot recommend these locks for use on a home and especially not on an office used daily by multiple people. They are so cheap that it is difficult to use them, the deadbolt jams and falls apart quickly after installation. The keys that come with these locks are so far off the Schlage standard that they won’t work in a schlage lock without modification.

    Usually when I encounter these locks on a home or business it is a sign that a ripoff artist preceded me. If somebody is trying to sell you Maxtech locks for more than $10 each they are probably what is called a locksmith scammer. These locks cost $7-10 each, they are what people used to secure houses with that were foreclosed on in the mortgage crisis. Guys used them because they got paid $50 to drive out to the house, break in, disable all the locks, and then install a new lock on the front door.

    Take home is that if some guy tells you they have a great Maxtech lock that is way better than your old lock, don’t believe them unless all you can afford is a $10 lock. If that is the case go to the hardware store and buy a $10 lock there which will probably be better. There may be no worse lock than a Maxtech. Maybe a Tell. There are some really bad ones. I would say I wouldn’t wish them on my worst enemy but that would be false.

  • Locks in the Time Of Covid19: Prevent Transmission

    Doorknobs are one of the filthiest surfaces in your home as far as bacteria are concerned. Don’t even get me started on public door knobs and pull handles. Just think: all sorts of people are using public locks and pull handles. Do you think all of them wash their hands after blowing their nose, picking up dog feces and going to the bathroom?

    If you have to go through a public door, my advice is to avoid touching the door with your hand. Push doors open with your shoe or elbow. If there is a button for the disabled to open the door I push that button with my foot or knee or elbow.

    An interesting development in the lock world is the invention of antimicrobial finishes. Here is an interesting article about them. The gist of it is that many lock manufacturers now offer their locks with an antimicrobial finish that inhibits growth of bacteria on the surface of the lock!

    Obviously if somebody gets yogurt or cheese all over your doorknob the antimicrobial coating won’t be able to do much to help but if the hardware isn’t soiled, research shows that these coatings are effective. If you manage a public building, let me know if you want a quote for hardware featuring antimicrobial coatings. It may not require replacing your locks altogether, just the parts that people touch are coated and so that is the part that would be replaced.

  • Program Schlage deadbolts without the app

    Schlage Connect and Sense came with programming instructions in a paper booklet but the newer Schlage Encode no longer includes this. Instead there is a thin glossy insert that implores you to install an app on your phone. Many of us are loathe to do this. There are many reasons not to, like hating smartphones and refusing to have one on general principle. The Venn diagram of people who hate cellphones but want an electronic deadbolt is very thin I am sure but you are here because you want to know how to program your lock without the app. Note that if you use manual programming procedures your work will all be deleted if you use the app later on. Here is how to program your lock manually:

    1. Get the programming code from the glossy insert in the box or off the lock itself. It’ll be in very small 6px print on a sticker.
    2. Follow the instructions on page 8 of this pdf, or look at some screen captures below.

  • Vintage Schlage A Series knob disassembly

    Usually the cylinder for Schlage doorknobs can be removed by turning the key in the knob and pushing a spring-loaded retainer to pull the knob off. On really old Schlage knobs this retainer wasn’t there, you had to “backdoor” the knob: completely disassemble it from the rear. This is much harder than taking the cylinder out of modern commercial knobs. In fact backdooring a Schlage A series was part of the test for the NWLA certified professional locksmith certification.

    I can’t find any identifying information about this knob, I can only say that it is the predecessor to the modern a series. I put this here in case anybody runs into one and wants to know how to take it apart, the owner of this one told me that two locksmiths had told him it couldn’t be rekeyed. It absolutely can. The cylinder can even be replaced. I hope that these pictures help somebody!

  • Google Reviews Can’t Be Trusted

    I don’t like to bite the hand that feeds and much of my business comes from organic search results but it is important that this gets out there. Google is helping the locksmith scam succeed and getting a cut. They do this through “Google Guaranteed”, a service Google established to make money off of searches for business services.

    Google Guaranteed is an advertising service that you pay for. Subscribers will have their ad listed at the top of Google search results. They will pay Google $15-30 every time somebody clicks on one of those ads. How does this affect you though?

    If you click on one of those ads you are going to pay at least $15 more than you would pay if you called somebody not paying for these ads. More likely you will pay $100 more because you have to cover all the other clicks of people who didn’t hire the business. It’s much more expensive. Read some of the reviews for the locksmiths in Seattle under Google’s guaranteed businesses. You will see people leaving five star reviews for somebody unlocking their car for $150. A tow truck driver would use the same tool and do the same thing for less than half that.

    Maybe the quality of service is worth it, you tell yourself. This business has 100 positive reviews! I’ll let you in on a secret: a lot of those reviews are probably fake. None of my reviews are fake, but I’ve heard for years that people are running review mills in the Philippines, selling reviews for $5 each. Now one of these review mills got ambitious and sent me an offer to write me positive reviews for money!

    An offer to write five star reviews for me sent through “Google My Business” app on my phone.

    This is not a revelation to me at all, because the locksmith community is not a very big one. Interestingly I’ve never heard of the majority of these businesses using Google Guaranteed. Sometimes people call me when they’re locked out and tell me that they called somebody from Google Guaranteed who showed up and didn’t know how to unlock their door and they want me to come do it.

    The point of all of this is to be distrustful of online reviews, and especially those on google. Yelp reviews are much harder to fake which is interesting since Google is somehow able to identify spam in 99.9% of cases. I would think if they applied their algorithmic magic to their reviews they would be as successful as Yelp but they are making plenty of money with these companies using fraudulent reviews already, so why change?

    Bottom line is whether you are looking to get your carpet cleaned or your locks changed or your fence repaired, get a few quotes and make sure one of them is from a brick and mortar store. Ask a neighbor who has lived locally a few years for recommendations.